Identifying Old Website Pain Points

• Boring hero section with no clear call-to-action button
• No use of imagery or text animations to engage users

• Boring gray background color for the pricing menu section
• No interactivity present
• overwhelming text on the page makes it difficult for users to find the information they need

• Boxy CSS styles and layouts
• The philosophy & story section is not engaging enough to read
• Minimal use of animations throughout the website

Hüsler's Brand Identity

• Utilized Google Pomelli to find brand identity resources
• Fonts, Colors, & Images

A Modernised Design

Outcomes & Takeaways

• Traditional Business Modernization: Transformed a family-run salon's digital presence with contemporary design while respecting their heritage, implementing intuitive service navigation and visual storytelling that bridges traditional craftsmanship with modern customer expectations.
• Complex Data Presentation: Solved the challenge of presenting extensive pricing and service information through responsive tab systems and clear visual hierarchy, making comprehensive salon offerings accessible across all devices without overwhelming users.
• Regional Compliance Integration: Gained expertise in Swiss business and privacy regulations, implementing complete legal documentation and local market optimizations that build trust and credibility for a traditional service business in a regulated market.

Web Design Work

Reality AI - Presentation Generator

An AI-powered tool designed to help educators create engaging, tailored slide presentations based on specific topics, grade levels, and educational objectives.

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1X NEO Robot - Landing Page Website

Creating awareness to the 1X NEO Robot and its capabilities.

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Terracotta Cafe & Bakery Website

Designed a website that showcased menu items, social media content, & provided advanced SEO integrations increasing digital traffic.

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Memory Maker Application

An app aimed to help increase Alzheimer's patients' memory strength, preserve memories and help caretakers.

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